Brand Positioning & Strategy
Creating a brand in just three weeks
How could PepsiCo move quickly into the vegetable snacking space...
...To re-gain ground in a fast-paced, startup driven category?
A three week innovation sprint involved an intensive, accelerated process implementing the principles of design thinking to efficiently overcome design and innovation challenges.
This was across three phases:
Our clients got further, faster by placing insight at the heart of the brand creation
We helped Yoplait reassert its relevance and engage lapsed consumers…
Combining the strengths of qual and quant to confidently validate the Purdey’s redesign
We helped to reposition and refresh the image of Englands' leading wine producer to drive growth in a thriving category
