“Redesigning the iconic Purdey’s bottle required a delicate balance of retaining the distinctive and premium core silver colour palette, while elevating our fruit flavour & natural credentials. It was imperative to work with trusted research partners who had a deep understanding of our brand proposition, the specific design challenge and the relevant methodologies to accurately critique the work in real life scenarios. TBP’s dual phased approach of explorative qualitative work followed by full quantitative validation provided us the perfect blend of iterative development and numerical confidence in the final designs. TBP were knowledgeable, collaborative and thought provoking at every stage of the process and I would not hesitate to work with them again.”