Innovation

Yoplait

We helped Yoplait reassert its relevance and engage lapsed consumers…

How could The Big Picture help General Mills and Pearlfisher develop a new sub-brand…

...Ensuring we were designing against a clear, robust idea with relevance, standout, and a future-focused core

We gained insight through combined behavioural techniques, sensory stimulus, and archetypes.

Exploring a range of territory moodboards with consumers allowed us to identify opportunity spaces and fine-tune the right path to take in building out this new offer
Combining at-shelf interviews with exploratory groups, we stress tested expressions of the positioning within a competitive context, narrowed our focus and established design optimizations
Leveraged our expertise System 1 thinking, building visual equity, and our holistic understanding of the design process & Yoplait’s business needs to guide final design refinements

Evokes an authentic French-crafted feel that drives engagement, discovery & delight at shelf
Reframes Yoplait as a future-focused brand
Single biggest launch in the yoghurt category in the previous five years
Over $100 million in sales in year one, surpassing target by 30%
DBA Design Effectiveness Awards - SILVER winner
Design investment recouped in less than FOUR weeks

Creating a brand in just three weeks

Combining the strengths of qual and quant to confidently validate the Purdey’s redesign

We helped to reposition and refresh the image of Englands' leading wine producer to drive growth in a thriving category