What is returning to “normal”? After lives constrained to our four walls, we drown in a sea of attempts to make life more seamless. And amid the largest mental health crisis to date, it’s easy to wonder, are convenience and accessibility actually at the cost of mental peace? In this piece, we explore products intentionally designed to soothe the overstimulated consumer.
How are we shifting biologically for a fast world?
Since 2004, attention spans have decreased by almost a third (at 2 ½ minutes in 2004 and 47 seconds now), according to Dr. Gloria Mark, author of “Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity.” In response, brands try to offer help – from discounts for auto shipping to pings when you’re out of toilet paper. For our minds, there’s a flurry of online mental health platforms and “hacks” designed to ease depression, ADHD, anxiety, etc. But the buzz around striving to calm this overwhelming spiral is creating even more mental fog.
How can brands design with overstimulation in mind?
1. By gamifying meeting our needs