Sports have looked very different this year, as each league has had to carefully navigate COVID-19 in order to deliver for fans. The Dallas Cowboys, along with Legends Hospitality (popular AT&T Stadium concessionaire), are offering a food delivery service that allows local fans to enjoy game-day favorites in the comfort of their own homes. Many fans were extremely worried that they would not get to indulge in their favorite sports this year and were delighted when leagues created “bubbles” to allow for shorter, safer game seasons.
While many leagues have focused on enhancing in-stadium happenings, whether that be miking up players, or using audience audio, The Dallas Cowboys have taken a different approach. The franchise is enhancing the at-home gameday experience by providing fans access to stadium grub, at home.
By making concession favorites (an inherent piece of the game-day experience) available for at-home delivery, the Cowboys are facilitating a more authentic gameday experience. While sports and game day are definitely not the same in 2020, The Dallas Cowboys have found a clever way to deepen their fans’ emotional bond to the brand through an unlikely means—their stomachs.
While there is still much uncertainty over how long we will be staying at home, there is comfort in knowing that brands want to make sure we don’t miss out on too much. But, for the time being, let our living rooms become stadiums, our kitchens become bars, or even different countries, until we can have the real thing once again!