Webinar: Millennials, storytelling and craft spirits
In the past few years, the craft trend has shaken up the beer category, and has now firmly taken hold of the spirit industry too.
As a result of this movement, the consumer has come to expect more from this category. The ‘story’ behind the spirit, together with its packaging design, has become more important than ever.
Informed by dedicated consumer research in the UK & US, at this free webinar you’ll learn:
– What the growth of craft spirits means for the industry as a whole
– Why craft spirits and Millennials make the perfect match
– How craft spirits define themselves through design
Our webinar is a key tool for brand owners to arm their brands for the craft movement and to reveal opportunities to capitalise on this exciting time for the industry.