4. Rising government action
Don’t waste the opportunity that regulations present to your brand
While EPR, DRS, and ESG sound like arbitrary acronyms, they’re needed to protect the planet. These certifications also present challenges for businesses. And regulatory compliance is confusing and complex for consumers who want to engage, but feel ill informed.
Open the conversation. You’ve made it through compliance, but now how do you communicate this to consumers? Break it down into something simple and tangible. Or even add your own twist.
For starters, if all brands must use minimum 30% recycled plastic, or participate in the upcoming Deposit Return Scheme, how do you stand out and get consumers on board? Communicate with friendly language, make it relatable, explain why you’re doing this, and if you can, make it fun!
By building in story with meaning, the adidas x Parley Ocean Plastic Recyclable Trainers collaboration does more than just say it’s recycled plastic.