Greene King
Building a future-facing brand world

The development of a contemporary creative platform that taps into modern beer trends was key to growth for this British brewing stalwart

But craft beer is full of idiosyncrasy and noise… 


We needed to develop a credible brand world for Greene King to unlock the potential of an exciting yet approachable range of modern beers



A creative, hybrid approach delivered…

1. An effective, refined consumer-relevant proposition

2. Confidence in a truly distinct and engaging identity

3. Actionable insight to step-change brand perceptions

A successful collaboration between client, design and insight agency

“This was a powerful example of how collaboration between teams and rich consumer insight can develop a compelling and ownable brand world.  From the foundational insights right through to creative optimisations, our partnership with Greene King and Design Bridge meant we ended up with a truly human-centred design solution”

-Chris Aukett, Managing Director


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