
Greene King
Building a future-facing brand world
The development of a contemporary creative platform that taps into modern beer trends was key to growth for this British brewing stalwart
But craft beer is full of idiosyncrasy and noise…
We needed to develop a credible brand world for Greene King to unlock the potential of an exciting yet approachable range of modern beers
A creative, hybrid approach delivered…
1. An effective, refined consumer-relevant proposition
2. Confidence in a truly distinct and engaging identity
3. Actionable insight to step-change brand perceptions

