“Recording breaking” has become a commonplace descriptor of weather globally. Warmer locales are experiencing snowfall, while colder places go their longest stretch without. The climate crisis, coupled with rising inflation, has driven a consumer desire to get the most out of the products they purchase.
Looking forward, drought, flooding, and fire may cause scarcity of produce and proteins. Whist this is tragic, it leads to an interesting trend of innovating for a world where refrigerators are at the risk of shutting off due to blackouts, vegetables become rare, and heatwaves discourage appliance usage. During Earth Month, we’re looking closely at the relationship between brands, design, and consumers. With our trends expertise and a bit of future-gazing, this piece explores emergent innovations in response to the climate and how they highlight the environmental challenges we face.