A new senior leadership team at The Big Picture


John Cassidy


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John Cassidy becomes Chairman as Chris Aukett & Laura Pereira step up to MD


We are delighted to announce that Chris Aukett and Laura Pereira step into the newly created role of Joint Managing Director this week. Previous MD John Cassidy becomes Chairman: while John is stepping back from day-to-day operations, he will continue to provide the sage guidance, advice and strategic thinking that has steered The Big Picture to become the successful international agency we are today.

As Joint Managing Directors, Chris and Laura make a formidable team. Each has their own particular area of expertise, with a qualitative and quantitative specialism respectively, but are united in their vision to harness the power of design to create real impact for businesses.


John says:

“With almost three decades at The Big Picture, I can say it’s been a privilege to be part of an agency that’s tackling business-critical design challenges for some of the world’s biggest brands. As Chairman, I’m looking forward to even more ‘big picture’ strategic thinking and overseeing our next evolution as we diversify into new sectors to meet client demand. Having worked with Chris for 13 years and Laura for four, I am confident we have two amazing leaders at the helm to navigate the business successfully into the next phase.”


Laura and Chris say:

“As we enter a new era for The Big Picture in which we increase our impact across brand design, experience, innovation and strategy, we are delighted to have John as Chairman. With four decades in the research industry, and almost three of those at The Big Picture, we know how lucky we are to work alongside such an experienced, creative and inspirational figure, and we look forward to many more happy years working together.”


Laura Pereira: lpereira@thebigpicture.agency

Chris Aukett: caukett@thebigpicture.agency