Spark Session highlights: Gen Z & Millennials
Last week we held our second Spark Session, sharing some key Gen Z and Millennial insights that have potential to make or break brands.
Along with contributions from two expert speakers – Dave Compton from BuzzFeed and Gen Z expert Chloe Combi – we reported findings from a live study using our ethnographic smartphone app, LifeStream.
Check out highlights from the session below.
Three things you need to know about Gen Z & Millennials
Chris Aukett & Ashleigh Cook – The Big Picture
Reporting findings from a live study of Gen Z & Millennials, Chris & Ashleigh share three key insights for winning over these savvy, conscious consumers.
The Psychology of Gen Z
Chloe Combi – Author, ‘Generation Z: Their Voices, Their Lives’
Drawing on 2,000 interviews with Generation Z, Chloe gives a fascinating insight into the personality and psychology of this future consumer cohort.
Connecting with Millennials
Dave Compton – BuzzFeed
How do you gain 40 million views in 5 months? Find out the secret behind BuzzFeed’s success with Millennials.