Webinar: The Irrational Quest


Chris Aukett

Managing Director

Categories Sustainability Webinar

Join The Big Picture for The Irrational Quest! Our webinar reveals three strategies to deploy when developing sustainable innovation, that can really change behaviour.


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When it comes to sustainability, the difference between what consumers say and what they do is well documented – here at The Big Picture, we call this ‘Environmental Correctness’. Too often, the system 1 decision-making reality of FMCG/CPG means that rational comparisons of price and convenience trump the desire to make a more sustainable choice.


This webinar, run by our in house sustainability experts Chris Aukett and Tess Kenning, is based on original research in the UK and USA and outlines how brands can close the say/do gap and develop more emotionally engaging, sustainable innovations.


Join us for 30 minutes on 11th March to meet our three sustainability superheroes – you never know, one of them may just save the day for your next innovation!