Fish and seafood
This was something we predicted as next on the hitlist, as the industry was being increasingly scrutinised. Since then, the spotlight on seafood has only grown further with documentaries and exposés on seafood fraud and the government’s Animal Welfare Bill, formally recognising crabs, lobsters and octopuses as ‘sentient beings’.
This paired with the constant desire for innovation in the vegan space, has led to more and more investment in this area. Now vegan fish looks set to hit the mainstream, with Starbucks bringing out their first ever plant-based seafood offering: the limited edition Tu’NAH sandwich. The coffee giant has teamed up with The Vegetarian Butcher for this sandwich, which features “tuna-style flakes” with red onion, cucumber, rocket, lemon, horseradish, and vegan mayo.